The anonymous web is coming.
Are you ready?
B2B Marketers can no longer rely on using personal data.
Every day leads to another privacy regulation. GDPR and CCPA are just the start. Now third-party cookies are gone as well.
Face it. No one wants to be tracked, so regulators and browsers are removing the ability to track people. People are sick of having their data misused and mishandled. This is not a trend that’s going away. There is a relentless movement to an anonymous web that is only accelerating.
Stop only reacting.
You can’t just respond to each event that takes us closer to an anonymous web, as though it is the last change there will ever be.
If all you do is take another half step back from the new line, you are waiting to be knocked off balance from the next announcement.
Get ahead of the curve and check out our anonymous personalization.
Focus on what is staying the same.
Jeff Bezos once said that a lot of people ask him about how he responds to all the constant changes. He said that he instead focuses on what stays the same. For Amazon, customers will always want more selection, lower prices, and faster delivery. Bezos constantly keeps his eyes on those targets, and uses whatever new technologies and other changes show up in the service of those goals.
Once they come to your site, you need to hold onto them. That means providing such a good experience that they will come directly back to your site next time without needing to visit Google first.
Customer privacy doesn't have to sacrifice leads.
B2B marketers must focus on protecting customers’ personal data and increasing sales without an exploding marketing budget.
Anonymous information can provide marketers with the behavior and intent of customers, without needing a name and face. Use your own content and analytics on behavior to guide customers to the content they need.
The anonymous web is coming. Are you ready?
Anonymous data together with AI creates a powerful tool to increase leads and improve your marketing yield.
Find out how anonymous data can drive leads for you.