B2B site searchers who find what they’re looking for convert 94% more often than other navigators. Don’t turn away your most valuable customers.
Your B2B buyers come to your site with B2C expectations. They expect your site search to easily connect them with the right content. How’s that going for them? Most B2B marketers know it’s not going very well. We suspect you know this too.
Is it your secret hope that your visitors never use site search? That’s not uncommon. It’s easy to ignore the value of search because it’s so hard to fix it. Until now. SearchBox makes it easy to fix your site search. Once you get started with SearchBox, it automatically uses data about your search to improve search experiences, with fast and measurable results.
Search is a key aspect of your web experience. SearchBox improves the customer experiences automatically without you having to lift a finger.
B2B Site Searchers are 94% more likely to convert than non-searchers. It’s not that people who search convert. It’s because people are so desperate for your help that they will suffer through your poor search experience to find the thing they want. Meet then halfway. Make your search better.
Would 20% more visitors finding content help you?
A $100M industry association with 1.3M pages of content has visitor journeys ending prematurely. Content was not findable. They had trouble growing. During a year where they also juggled the replacement of their CMS and a search engine, SearchBox allowed them to ensure that there were no gaps in the search customer experience. Using a combination of data-driven automation and analytics guided improvements they increased search success by 20%. Twenty percent more visitors were progressing their journey towards conversion. What’s the value of 20% more visitors achieving their goals on your site?
WHAT IT DOES
It's Not a Search Engine. It's Your Search. Better.
SearchBox is not a search engine. It's data that makes your search engine's customer experience better. It provides data that you can use to analyze and use to guide your improvement efforts. It's also data that you can send into your index to automate improvement.
Higher Quality Search Results
You don’t know how bad your search is today, but you know it’s not good. SearchBox allows you to create a high-quality search experience because it provides data that illuminates your blind spot in a way that “clicks” can’t. By knowing specifically where your site search is failing you can make it better. Having actionable data allows you to A/B test improvements. Your site search gets better. Your best customers and prospects easily connect with content that progresses their journey.
Having the right data is a starting point, not the end goal. Do you know what to do with it once you have it? You’ll start by using the data to gather the low hanging fruit of improvement. Most of that will be manual efforts focused on your most important keyword results. But that doesn’t scale. What you need is automation. Searchbox integrates with your search engine automatically driving improvements as success signals are detected. The right content gets elevated. Your business grows.
Clear Connection to Value
The big risk when purchasing marketing technology is being able to prove that it’s living up to its hype For many products, you’re never how well they’re performing. SearchBox measures everything it’s doing, and the dashboard shows how it’s working to improve conversions, lower site exits, and provide better results to all search users.
HOW IT WORKS
Easily and Cleanly Deploys
Unique Data Measurements
The hard reality is that you measure search wrong. Just about everyone who pays attention to search metrics looks at two measures: No Search Results and Clicks. Both are necessary to understand search success. Neither is sufficient. You need to know what happens after the click. Did the searcher find what they were looking for? SearchBox measures the experience in a way that is not only accurate but provides data for automation.
Now that you have the right data you can take advantage of our automation to improve your search experience. However, some of the improvement requires people to act. It could be any number of things including technical tuning or content changes. Regardless, the SearchBox Knowledgebase provides you with insight into what you can do to react to what the data is telling you. If that’s not sufficient, you can engage our expert consultants to help guide your improvement program.
Other site search solutions require you to manually tweak your search results. SearchBox analyzes your data to create better results automatically.
SearchBox knows what data to collect and what measurements are important. No other analytics system provides success data like we do.
SearchBox increases your conversion rate by helping customers find the content they’re looking for. Their journeys continue. You get another opportunity to convert.
Adding SearchBox is easy, and we guide its progress so you don’t have to.
Helps the Whole Website
SearchBox’s data collection and search improvement can be used to better understand what your customers want, helping you to improve all content and navigation.
Help Your Most-Valuable Customers
Search customers are the most likely to convert. If you don’t help them find what they want, you will leave money on the table.
Get started in making search better!
Let’s talk about where you’re at in your search journey.