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Predict Conversion with
Machine Learning

One of the greatest challenges for anyone working to improve conversion or progress a buyer’s journey is creating effective content. Your historical metrics can help guide the process; past success illustrates what worked in the past. The problem is that those metrics can’t tell you why a particular piece of content was compelling or effective. You have to rely on skill, experience, and intuition to build the “right” content and then test it in the wild.

Predict Conversion

But what if, instead of testing content live, you could predict conversion before deployment? Using the methods of machine learning, SoloSegment is building models that predict bounce rates and conversion rates. While those two business outcomes are our primary area of focus, there are many other business outcomes that can be modeled. We’re starting at the top of the funnel because that’s where we’re seeing the most pain for our clients.

Understand Conversion

This is the “why” of conversion. This is where the magic happens. By analyzing content against tens of thousands of content characteristics and thousands of real business outcomes we’re able to identify what the most important characteristics are for your content. We then compare your actual content to the model and show you where there are gaps--and advise you on exactly how to close them.

Feed the Beast

Not only can you evaluate new content against the predictive model but you can also then monitor performance against the model once the content is live. Our dashboard technology will merge the prediction view with the actual performance view so that you can see how you’re doing and adjust. But the real magic comes when the new data gets fed back into the model. The model gets better. You get better.

Join the Journey

SoloSegment is currently working with alpha customers to refine our predictive models to reduce bounce rates and improve conversion. If you’re an enterprise-scale company that wants to apply machine learning to your content marketing efforts, let us know. We’re providing special offers for our Alpha customers. Join the Journey.