better website personalization
Customers. Content. Connected.
B2B buying processes are complex. You have multiple personas doing research across multiple visits. It’s hard to build and maintain an effective content strategy. But it’s not just the content that’s hard, it’s the behavior.
Bounce rates are higher than you’d like. Conversion rates are stubbornly low. You need a way to connect visitors with the right content that you already have. Anonymous behavior-based personalization makes that possible.
With GuideBox you can provide a personalized and relevant experience that leads to more conversions. Connect with an expert.
GuideBox gathers, evaluates, and models visitor behavior data to automatically improve your website customer experience. GuideBox also gathers information about intent, context, and content to better hone recommendations. All this data is taken into account to create the best experience for that individual.
6 Truths About
Research shows that two-thirds of B2B buyers will switch brands if a business doesn’t personalize the content and experience they receive. When done right, personalization drives a 6x increase in purchase intent. But doing it right isn’t easy. Too many B2B marketers try to scale their personalization efforts manually or haven’t bothered to personalize at all, resulting in frustrated prospects – and lost sales. That doesn’t make sense.
It doesn’t have to be this way. You can deliver the personalized experiences your customers demand. You can do it at scale. And you can do it with less investment than you might think.
This new report from SoloSegment shows you how.
Get the report now
Guide Your Customers to Conversions
Start personalizing your website with GuideBox today.