Anonymous, behavior-based personalization with GuideBox
Use easy-to-deploy behavior-based personalization to guide your customers to conversion.
74% of customers feel frustrated when website content is not personalized.
Don’t know where to start with personalization? Don’t worry, you’re more ready than you think.
Your visitors are already telling you a lot about the connection between their intent and the content that helps them achieve their goals. We collect that data and use it to power a personalized experience.
GuideBox provides anonymous, behavior-based personalization that aides in content discovery, so users find exactly what they need before they know they need it.
WHY GUIDEBOX?
B2B buying processes are complex. You have multiple personas doing research across multiple visits. It’s hard to build and maintain an effective content strategy across this ever changing landscape. But it’s not just the content, it’s the behavior.
Bounce rates are higher than you’d like. Exits occur before goals are achieved. Conversion rates are stubbornly low. You need a way to connect the visitors you’re able to attract with the content that you already have. Anonymous behavior-based personalization makes that possible.
GuideBox bridges the gap and gives your customers a better experience that leads to more conversions.
WHAT IT DOES
Better Marketing Outcomes
GuideBox helps your customers find what they’re looking for, automatically, with quantifiable results. GuideBox provides users of your site with content recommendations based on aggregated historical behavioral data. GuideBox’s fast and measurable results allow your visitors to achieve their goals while you grow your business.
Anonymous Data
Every day it seems like there is a new privacy regulation restricting marketing use of personal data about customers. Instead of having to adjust your approach with each new law, start using anonymous data that will never be regulated. GuideBox analyzes previous patterns of visitor success to recommend the right content to the next visitor.
Integrated Systems
Many "Best of Breed" MarTech solutions like GuideBox struggle to work with the rest of your MarTech stack. GuideBox's API allows you to easily share data with other MarTech components. Want to use GuideBox's content recommendation in your CMS? No problem. Share Guidebox data with some other component? That works too. Unlike many SaaS solutions your data isn't trapped in a silo.
HOW IT WORKS
JS-based Data
You may already have a personalization technology. Are you using it? The complexity of creating content, engaging IT, and maintaining your MarTech stack is often overwhelming. GuideBox works by simply adding a JavaScript tag to your website. The JavaScript collects data and presents recommendations to your visitors, automatically improving the customer experience. No more struggling to use the product you’re paying for, simply plug it in and you’re done.
Machine Learning
Discerning what visitors need in a given moment requires a complex analysis of behavior and content data. GuideBox utilizes a variety of technologies -- including machine learning and text analytics -- to model behavior and predict what content is needed in a given moment to progress a journey. Over time, it will do a better and better job of improving the customer experience as it gains feedback from your visitors.
Recommendations that Convert
With better content recommendation, users are more likely to find high quality information and are more inclined to convert. We'll show you the data. More importantly, we'll put the data to work.
software features
Easy to Deploy
Simply plug GuideBox into your JavaScript and let it work.
Automatic
You don’t have to lift a finger.
Integration Friendly
GuideBox is compatible with your entire content and Martech stack, so that you don’t have to worry about changing anything.
Rapid Time to Value
GuideBox works quickly so that you can see the value of what you’re paying for.
Practical AI
Easy to use machine learning that shows real results.
Configurable
GuideBox works how you want it to.
Guide Your Customers to Conversions
Start personalizing your website with GuideBox today.