Google can't save you.
Improved customer experience can.
You can't rely on free traffic anymore.
But so long as you weren’t paying for them, that loss didn’t matter. You could be content with them searching in Google again and maybe returning to your site, or not.
Google has changed the game.
You must fight back with your customer experience.
Once they come to your site, you need to hold onto them. That means providing such a good experience that they will come directly back to your site next time without needing to visit Google first.
Good customer experience generates more leads.
Good customer experience is successful site search.
Good customer experience is relevant content recommendation.
Amazon recommends related products–over 30% of their sales come from these recommendations, not from what the shopper originally searched for. Expedia always offers you a rental car, a hotel, and site-seeing opportunities with your airline ticket. What do you do to prompt customers to see the content that helps them with their task?
If you aren’t recommending where else they go, you are missing the boat. You don’t have to be Amazon and spend millions on perfecting site search. You just need to be significantly better than your sleepy competitors who haven’t caught up yet. It’s not possible for humans to plan out every content journey and then make recommendations on the spot, but it is for AI. Learn more about our anonymous personalization.
Increasing marketing yield means increasing leads.
Marketing solutions should be able to identify not who your customers are but what they want to accomplish. You need to be able to track how your customers move through your site and offer suggestions. This is now possible with AI, and requires zero human intervention. Anonymous data plus AI allows you to create a superior customer experience and generate leads. That’s exactly what our technology does.
Generate leads automatically.
It’s simple with our tech. Contact us to learn how.