The Conversational Website In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve…
What is Search as a Service?
Software as a service, or SaaS, has made a massive impact on the economy over the past few years, becoming the largest and fastest-growing market segment. Companies are leaning more on SaaS technologies, investing 50% more on them than they did three years ago. SaaS is a dedicated operational tool that helps organizations overcome specific challenges and meet goals, making it a vital tech/marketing resource. One significant component of SaaS is search as a service.
All contemporary search technologies are delivered as ‘software as a service’. The software vendor runs their software on their cloud, and the customer configures and optimizes it for their use case. SoloSegent’s search as a service takes that a step further. Instead of the customer having to configure and optimize the search, SoloSegment’s search experts, using unique data and algorithms, do all the heavy lifting and optimize the experience. Our customers don’t have to be experts in search technology or our products, they only need to understand their own business goals and needs.
Now considered an archaic version of search as a service, web-mediated search, is the use of an existing search engine (Bing or Google, e.g.), which crawls a company’s public site to provide basic search results. Organizations embed the search box or web form using HTML code. Search results appear on the organization’s site, but they are identical to what the existing search engine would produce using a “site:” qualifier in the query.
Challenges Associate With Basic Web Search
The idea of basic search measurements may not be as telling as you think. The double-dipping effect of traditional search usually works like this:
- A user searches Google.
- The user finds a page on your site, but it’s not what they need.
- They try an on-site search, but it’s also not helpful.
- They go back to Google and find a different page on your site.
In this scenario, Google Analytics will display two successful interactions. However, what you really had were two failures to convert. Here are a few of the other problems with basic web-mediated search functionality that search as a service can help you overcome.
- Lack of personalization on websites leads to low conversion rates and high bounce rates.
- There is pressure to go cookieless with new data and privacy laws.
- Website searches don’t give insight into buyer behavior.
- Search engines aren’t optimized for conversions.
Search As A Service Solutions
Commercial websites that lack highly functional search capabilities typically have trouble finding success in competitive markets. And while building, optimizing, and maintaining your own search engine requires sizable time and revenue, there are experts capable of harnessing the potential of search as a service. This will allow your website to:
- Collect and analyze data, then automatically put key insights into practice.
- Quickly connect users to the content they’re seeking.
- Deliver the personalized results site visitors expect.
- Reveal products or services visitors didn’t even know they needed.
Which Business Need Search As A Service?
The truth is, any site with searchable products, services, or content will potentially benefit from Search As A Service. Some organizations rely on multiple search functions for different content, which can overload internal IT teams, increase expenses, and ultimately result in unsatisfactory search results for visitors. These groups especially would benefit from the integration of Search As A Service.
SearchBox: The Ultimate Search As A Service Tool
SearchBox’s unique success data and automation, combined with our Customer Success team’s expertise don’t require our customers to become search technology experts. SearchBox just works. SearchBox benefits include:
- Quality Search Results: Uncover customer insights by leading customers not just to a good answer, but to the answer they need to achieve their goals.
- Easy to Get Started: You can install SoloSegment’s SearchBox with a simple copy and paste of code onto your website.
- Data-Driven Automation: Whether you use the full SearchBox search engine, or integrate SearchBox with your existing search engine, our unique success data improves searcher success automatically.
- Anonymous Data: Use behavioral data to recommend the right results—and right content—to help your visitors achieve their goals… and you achieve yours. No personal data required.
- Clear Connection to Value: Measure your results and show improved conversions, lowered site exits, and a better experience for you and your customers.