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With so many unknowns under Covid-19, we need to identify the potential paths forward. What will this crisis look like for our people, our businesses and our lives? Maddie Moran interviews Steve Zakur on how businesses can avoid the panic and guide their way through the unknown.

The uncertainty of Covid-19 has inflicted the financial markets with fear, and is impacting the B2B marketing world as well. You don’t yet have enough data to know what your planning horizon is. No business could have planned for this: you plan for finite and localized problems, not the stopping of the world. Having a framework to address a crisis can help you determine paths out.

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