SearchBox

Search with results

Website Search with SearchBox

Search is a key aspect of your web experience, and searchers are the people who are the most desperate to buy from you. Unfortunately, most companies aren’t taking advantage the important data… their website search results. SearchBox allows you to improve not only the onsite search, but your customer’s entire journey and business results.

Website search is the FIrst Personalized Experience

Personalization represents a hot topic for many businesses… and with good reason. Customers expect experiences tailored to their needs. However, many companies struggle with this. That’s often true even when customers tell you what they want using your search engine. 

The good news is… it doesn’t have to be this way. With the right tools, you can deliver personalized experiences your customers demand. You can do it at scale, and you can do it with less investment than you might think. In a recent e-book, we outline 6 truths about personalization that you must know. We show you how utilizing website search data creates a positive impact on your business.  Learn about the solutions that can help you improve the personalization of your customer experience today. 

 

SearchBox Benefits

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Anonymous Data

Use behavioral data to recommend the right results—and right content—to help your visitors achieve their goals... and you achieve yours.


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Quality Search Results

Uncover customer insights in a way that “clicks” cannot by leading customers not just to a good answer, but to one that converts for your business.

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Data-driven Automation

Integrates with your existing search engine to automatically drive improvements from your website search results

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Clear Connection to Value

Measure your results and show improved conversions, lowered site exits and a better experience for you and your customers.

Up to 600% more likely to buy

Onsite search users are your best prospects. They know you have what they’re looking for… you just need to connect them with it. SearchBox can ensure that your website search experience is both easy and effective and delivers on the search promise: “Ask me a question and I’ll give you the right answer.”

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Works Automatically

Automatically analyzes your data and updates website search results without manual effort

Collects Unique Data

Collect key data and reacts to measurements that can improve your business

Creates Conversions

Helps customers find the content they need... leading to greater engagement and conversion rates

Implements Easily

Get started with a single piece of JavaScript in your tag manager or HTML

Optimizes Website

Delivers what your customers – and your business – wants through automated search improvements

Assists Valuable Customers

Maximize revenue by efficiently helping your customers find what they need.

HOW IT WORKS

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Deploys Easily and Cleanly

Like most analytics systems, SearchBox gathers its data using a JavaScript tag. You can either add the tag directly to your page template or use your tag manager to activate SearchBox’s data collection. We do some configuration and quality assurance on our side and you are ready to go.

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Uniquely Measures Data

The hard reality is that you measure search wrong. Just about everyone who pays attention to search metrics looks at two measures: No Search Results and Clicks. Both are necessary to understand search success. Neither is sufficient. You need to know what happens after the click. Did the searcher find what they were looking for? SearchBox measures the experience in a way that is not only accurate but provides data for automation.

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Provides Expert-Level Guidance

Now that you have the right data you can take advantage of our automation to improve your search experience. However, some of the improvement requires people to act. It could be any number of things including technical tuning or content changes. Regardless, the SearchBox Knowledgebase provides you with insight into what you can do to react to what the data is telling you. If that’s not sufficient, you can engage our expert consultants to help guide your improvement program.

Next Steps

Contact us for a demo.

Explore our other products to help grow your business.

Sit back, relax, and watch SearchBox work for you.

6 Truths About Personalization

Research shows that two-thirds of B2B buyers will switch brands if a business doesn’t personalize the content and experience they receive. When done right, personalization drives a 6x increase in purchase intent. But doing it right isn’t easy. Too many B2B marketers try to scale their personalization efforts manually or haven’t bothered to personalize at all, resulting in frustrated prospects – and lost sales. That doesn’t make sense.

It doesn’t have to be this way. You can deliver the personalized experiences your customers demand. You can do it at scale. And you can do it with less investment than you might think.

This new report from SoloSegment shows you how.

Get the Report Now

Rapid Growth Roadmap

Develop Digital Strategy

Develop a Plan with Rapid Growth Roadmap

Find your North Star with SoloSegment’s Rapid Growth Roadmap. This process provides near instant insights and a plan you can use. Fast track your company’s growth with a rapid industry assessment, market analysis, and a strategic roadmap. Increase revenues. Reduce costs. Improve your effectiveness using digital.

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Rapid Growth Roadmap Benefits

Speed to Delivery

Plan, analyze, and understand your digital roadmap within weeks, not months.​

Data-driven Results

Proactively measure, prioritize, and take actions based on business findings​.

Clear Concise Direction​​

Find your North Star by understanding your business and digital needs.

Hear from our customers

“I feel like you understand our company even more than we do.”
—Senior Marketing Leader

“Thank you again for a great meeting yesterday and for the exhaustive analysis. I mentioned to [a colleague] that bringing SoloSegment in was a fantastic decision.”
—Head of Marketing, Healthcare Company

 

HOW IT WORKS

With Rapid Growth Roadmap, our goal is to understand your business, industry and overall goals and provide you with a digital strategy focused on data-driven marketing and your digital journey. We take information gathered during a one-day session and turn it into a customized digital strategy for your business.

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We hold an intense one-day comprehensive session with your team to learn about your company, customers and goals. During this session, we will: Discover your strengths, area of opportunities, current digital position, and more. Learn about your company’s structure, its strategic direction and where you want to take it.

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A few weeks after the session, we provide an in-depth digital marketing analysis and plan. This includes: Company and competitor analysis Review of strategic keywords and customer search behavior Customized strategic keywords Long-term marketing strategy Digital roadmap including content marketing, martech stack, CRM, and personalization strategy

Click below to download a sample of the Rapid Growth Roadmap

Take the first step towards creating your digital future

Marketers Can’t Stop Talking About Onsite Search Failure

I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders, understand the pain points, and figure out how to align our product and our marketing messages with what I’m hearing. While most of the conversation focused on our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help but talk about site search failure.

It’s not your search engine, it’s your (improvement program)

In a recent blog post, I wrote about the two things you can do to improve your onsite search. Those are two things among many options you have available to you as you seek to keep visitors on your website and help them achieve the task at hand. Of course, one thing you can consider is a search engine replacement. Better technology has an allure. However, it shouldn’t be the place you start.

How does your search customer experience treat your visitors?

This morning I had to log on to United Airlines’ website to request a refund for accommodations from a recent overnight flight delay. Surprisingly there is no form specifically for this type of request on the site. I struggled with a bit of cognitive dissonance on how to fit my request in the standard fields where one might complain about rude service or a poorly maintained restroom.

Needless to say, I didn’t come away from the experience with a favorable opinion of United or its process. This at a time when they should be trying to take a bad situation (my original overnight delay) and turn it into something awesome. It didn’t help that there were errors in their login process as well as an inexplicable refusal to load a 900KB JPG file that was both less than 1MB size limit and one of the approved file types.

Am I less likely to return to united.com because of this bad experience? No, I’ll be back. Fortunately for United, oligopolists can get away with poor service. Can you?

What’s your total cost of value?

Total Cost of Value

Last week I was working on a proposal for a client. We understand the value we need to deliver and we’re going to bring in some external tech to deliver a complete solution. There are several options for the client to chose. What’s interesting about this part of the process is that my role has gone from seller to buyer. Any good seller looks at the deal from buyer’s perspective. But when you actually become the buyer, your vision is narrowed even further. You focus not only on what it’s going to cost but what is it going to give. It strikes me that when looking at total cost, what’s really important is understanding the total cost of value. What does it take not just to get and operate the tech, but to get the total value that can be extracted?

Tiled Search is the Shiny New Thing! Is it a fad – or here to stay?

If you close your eyes and imagine what a search engine results page looks like you probably see something that looks a lot like Google’s search results. You see a list of titles and text snippets that potentially describe the thing that you’re looking for. That’s what Google and Amazon and practically every other site has trained us to see. What few people see is a grid of tiles. This is probably a good thing as there are few use cases that tiled search results are effective.

What is Instant Search and do you need it for your site?

Autocomplete, also called autosuggest or incremental search, improves the user experience by making it easier to execute searches by suggesting words and phrases that a matching algorithm determines are appropriate based upon the characters entered into a search box. Google has had autocomplete in their search box since 2008. Following in their footsteps, any company that values its customer experience has implemented autosuggestion in their onsite search. But there’s a new trend in the type-ahead game that we’ve begun to see cropping up on more and more company websites: Instant Search.

Best Strategies for Testing Onsite Search

Five Effective Strategies for A/B Testing Site Search

Recently, SoloSegment CEO Steve Zakur participated in a webinar on Biznology and shared five strategies for how companies can improve onsite search using A/B testing. Using these methods you can test new settings against a portion of your live traffic without risking tanking things altogether. Once the new settings have proven themselves, you can deploy them to the primary search engine.

Most companies don’t measure site search well. They rely upon out of the box measurements that measure activity instead of outcomes. Nowhere is this problem acuter than when you move from one search engine to another.

  • How do you exceed customer expectations if you don’t have an effective baseline?
  • How do you know you’ve done the migration well if you don’t measure the gap before and after?
  • How do you ensure improvements in content and algorithms are effective?

A/B testing of the search engines is the answer. Check out the webinar or you can read the transcript below.

Site search often represents the first personalized experience for customers on your website and is key to improving your website’s engagement, lead contributions, and conversions. If you’d like to learn more about how to do this for your company, don’t miss our new ebook, “The 6 Personalization Truths Every B2B Marketer Needs to Know Right Now.”