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The Secret Value of Site Search

Marketers are always focused on rearranging priorities to yield the greatest return for business. Increasingly, something newer is added to that priority list: site search. Marketers are finding more hidden value in this capability than they'd previously realized. Among the…

What’s your total cost of value?

Total Cost of Value Last week I was working on a proposal for a client. We understand the value we need to deliver and we're going to bring in some external tech to deliver a complete solution. There are several…

Example diagram showing how to a/b test site search

Best Strategies for Testing Onsite Search

Five Effective Strategies for A/B Testing Site Search Recently, SoloSegment CEO Steve Zakur participated in a webinar on Biznology and shared five strategies for how companies can improve onsite search using A/B testing. Using these methods you can test new…

Fear and Loathing in Search IT

Don’t let bad onsite search catch you by surprise - fix it now. The biggest challenge in corporate IT is managing the never-ending list of equally important priorities. This requires what I’ve always referred to as “ruthless prioritization”; yes there…

Search Improvement is helped with A/B Testing

Five Ways to Improve Onsite Search

If you're working to improve your onsite search it's sometimes difficult to know what's working and what's not. You do a bunch of stuff -- modify settings, change the user experience -- and measure the outcome. If search success is…

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