SearchBox

Search with results

Site search that converts with SearchBox

B2B site searchers who find what they’re looking for convert 94% more often than other navigators. Don’t turn away your most valuable customers.

Why SearchBox?

Your B2B buyers come to your site with B2C expectations. They expect your site search to easily connect them with the right content. How’s that going for them? Most B2B marketers know it’s not going very well. We suspect you know this too.

Is it your secret hope that your visitors never use site search? That’s not uncommon. It’s easy to ignore the value of search because it’s so hard to fix it. Until now. SearchBox makes it easy to fix your site search. SearchBox automatically uses data about your search to improve your search experiences, with fast and measurable results.

SearchBox improves customer experiences automatically without you having to lift a finger. Search is a key aspect of your web experience, and searchers are the people who are the most desperate to buy from you. Meet them halfway. Make your search better.

Would 20% more visitors finding content help you?

A $100M industry association with 1.3M pages of content has visitor journeys ending prematurely. Content was not findable. They had trouble growing. During a year where they also juggled the replacement of their CMS and a search engine, SearchBox allowed them to ensure that there were no gaps in the search customer experience. Using a combination of data-driven automation and analytics guided improvements they increased search success by 20%. Twenty percent more visitors were progressing their journey towards conversion. What’s the value of 20% more visitors achieving their goals on your site? 

WHAT IT DOES

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It's Not a Search Engine. It's Your Search. Better.

SearchBox is not a search engine. It's data that makes your search engine's customer experience better. It provides data that you can use to analyze and use to guide your improvement efforts. It's also data that you can send into your index to automate improvement.

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Higher Quality Search Results

You don’t know how bad your search is today, but you know it’s not good. SearchBox allows you to create a high-quality search experience because it provides data that illuminates your blind spot in a way that “clicks” can’t. By knowing specifically where your site search is failing you can make it better. Having actionable data allows you to A/B test improvements. Your site search gets better. Your best customers and prospects easily connect with content that progresses their journey.

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Data-driven Automation

Having the right data is a starting point, not the end goal. Do you know what to do with it once you have it? You’ll start by using the data to gather the low hanging fruit of improvement. Most of that will be manual efforts focused on your most important keyword results. But that doesn’t scale. What you need is automation. Searchbox integrates with your search engine automatically driving improvements as success signals are detected. The right content gets elevated. Your business grows.

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Clear Connection to Value

The big risk when purchasing marketing technology is being able to prove that it’s living up to its hype For many products, you’re never how well they’re performing. SearchBox measures everything it’s doing, and the dashboard shows how it’s working to improve conversions, lower site exits, and provide better results to all search users.

HOW IT WORKS

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Easily and Cleanly Deploys

Like most analytics systems, SearchBox gathers its data using a JavaScript tag. You can either add the tag directly to your page template or use your tag manager to activate SearchBox’s data collection. We do some configuration and quality assurance on our side and you’re all set to go.

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Unique Data Measurements

The hard reality is that you measure search wrong. Just about everyone who pays attention to search metrics looks at two measures: No Search Results and Clicks. Both are necessary to understand search success. Neither is sufficient. You need to know what happens after the click. Did the searcher find what they were looking for? SearchBox measures the experience in a way that is not only accurate but provides data for automation.

knowledge

Expert-Level Guidance

Now that you have the right data you can take advantage of our automation to improve your search experience. However, some of the improvement requires people to act. It could be any number of things including technical tuning or content changes. Regardless, the SearchBox Knowledgebase provides you with insight into what you can do to react to what the data is telling you. If that’s not sufficient, you can engage our expert consultants to help guide your improvement program.

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Works Automatically

Other site search solutions require you to manually tweak your search results. SearchBox analyzes your data to create better results automatically.

Unique Data

SearchBox knows what data to collect and what measurements are important. No other analytics system provides success data like we do.

Creates Conversions

SearchBox increases your conversion rate by helping customers find the content they’re looking for. Their journeys continue. You get another opportunity to convert.

Simple Implementation

Adding SearchBox is easy, and we guide its progress so you don’t have to.

Helps the Whole Website

SearchBox’s data collection and search improvement can be used to better understand what your customers want, helping you to improve all content and navigation.

Help Your Most-Valuable Customers

Search customers are the most likely to convert. If you don’t help them find what they want, you will leave money on the table.

Get started in making search better!

Let’s talk about where you’re at in your search journey.

Marketers Can’t Stop Talking About Site Search Failure

I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders, understand the pain points, and figure out how to align our product and our marketing messages with what I’m hearing. While most of the conversation focused around our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help but talk about site search failure.

It’s not your search engine, it’s you(r improvement program)

Back in April I wrote about the two things you can do to improve your site search. Those are two things among many options you have available to you as you seek to keep visitors on your website and help them achieve the task at hand. Of course, one thing you can consider is a search engine replacement. Better technology has an allure. However, it shouldn’t be the place you start.

How does your search customer experience treat your visitors?

This morning I had to log on to United Airlines’ website to request a refund for accommodations from a recent overnight flight delay. Surprisingly there is no form specifically for this type of request on the site. I struggled with a bit of cognitive dissonance on how to fit my request in the standard fields where one might complain about rude service or a poorly maintained restroom.

Needless to say, I didn’t come away from the experience with a favorable opinion of United or its process. This at a time when they should be trying to take a bad situation (my original overnight delay) and turn it into something awesome. It didn’t help that there were errors in their login process as well as an inexplicable refusal to load a 900KB JPG file that was both less than 1MB size limit and one of the approved file types.

Am I less likely to return to united.com because of this bad experience? No, I’ll be back. Fortunately for United, oligopolists can get away with poor service. Can you?

What’s your total cost of value?

Total Cost of Value

Last week I was working on a proposal for a client. We understand the value we need to deliver and we’re going to bring in some external tech to deliver a complete solution. There are several options for the client to chose. What’s interesting about this part of the process is that my role has gone from seller to buyer. Any good seller looks at the deal from buyer’s perspective. But when you actually become the buyer, your vision is narrowed even further. You focus not only on what it’s going to cost but what is it going to give. It strikes me that when looking at total cost, what’s really important is understanding the total cost of value. What does it take not just to get and operate the tech, but to get the total value that can be extracted?

Tiled Search is the Shiny New Thing! Is it a fad – or here to stay?

If you close your eyes and imagine what a search engine results page looks like you probably see something that looks a lot like Google’s search results. You see a list of titles and text snippets that potentially describe the thing that you’re looking for. That’s what Google and Amazon and practically every other site has trained us to see. What few people see is a grid of tiles. This is probably a good thing as there are few use cases that tiled search results are effective.

The Ins and Outs of Instant Search – What is it and do you need it for your site?

Autocomplete is the bane of any message sent from a mobile device. However, one place where autocomplete shines is on search engines. Autocomplete, also called autosuggest or incremental search, improves the user experience by making it easier to execute searches by suggesting words and phrases that a matching algorithm determines are appropriate based upon the characters entered into a search box. Google has had autocomplete in their search box since 2008. Following in their footsteps, any company that values its customer experience has implemented autosuggestion in their site search. But there’s a new trend in the type-ahead game that we’ve begun to see cropping up on more and more company websites: Instant Search.

Webinar: Five Effective Strategies for A/B Testing Site Search

A/B Testing Site Search

A few weeks ago I participated in a webinar over on Biznology. I shared five strategies for improving site search using A/B testing. Long a part of the digital marketer’s toolkit, A/B testing has relevance for search analysts as well. Using these methods you can test new settings against a portion of your live traffic without risking tanking things altogether. Once the new settings have proven themselves, you can deploy them to the primary search engine.

Most companies don’t measure site search well. They rely upon out of the box measurements that measure activity instead of outcomes. Nowhere is this problem acuter than when you move from one search engine to another.

  • How do you exceed customer expectations if you don’t have an effective baseline?
  • How do you know you’ve done the migration well if you don’t measure the gap before and after?
  • How do you ensure improvements in content and algorithms are effective?

A/B testing of the search engines is the answer. Check out the webinar. You can also read a short version I did in a blog post a few weeks ago.

If you’re interested in improving your website’s engagement, lead contributions, and conversions, connect with us and we’ll have a chat.

 

 

Fear and Loathing in Search IT

Don’t let bad onsite search catch you by surprise – fix it now.

The biggest challenge in corporate IT is managing the never-ending list of equally important priorities. This requires what I’ve always referred to as “ruthless prioritization”; yes there are a lot of important things to do but you can only work on the most critical. More often than not, important stuff like site search gets left behind.

So what do you do when that important stuff all of a sudden becomes critical? You sweat and you work the problem. It’s easier if you have the right data.