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Best Strategies for Testing Onsite Search

Five Effective Strategies for A/B Testing Site Search Recently, SoloSegment CEO Steve Zakur participated in a webinar on Biznology and shared five strategies for how companies can improve onsite search using A/B testing. Using these methods you can test new…

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Is your onsite search a guess machine?

Old Time Search Just past Fish Creek Campground, a gravel, two-track wanders off into the wilderness of Glacier National Park. At the head of the road there are several warning signs about the perils of backcountry travel. Bears. Mountain Lions.…

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Four Ways to Improve Your Onsite Search

You know your onsite search isn’t good. You’re in good company. A recent survey we did of leading healthcare companies showed that 47% of the industry’s top keywords performed poorly onsite search. That’s consistent across industries, more so in B2B…

Magnifying glass on chart illustrates value of site search as market research.

Onsite Search is Market Research

The age of digital marketing is defined by data. Data has quickly become one of the most valuable assets a business can have, and businesses are willing to invest a ton of resources into market research and collecting data about…

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#SEMPOChat: Site Search

Onsite search is the most underrated and underfunded part of the sales process. Up to 50 percent of customers use site search--but most companies don’t have resources dedicated to improving their search. A significant part of the problem is that…

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B2B buyers rely upon onsite search

B2B Sales is changing According to Forrester, the percentage of B2B buyers who prefer to do research online increased from 53% in 2015 to 68% in 2017. But it’s not just pre-sales research. Accenture’s research indicates that when you look…

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