In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how to use data to improve customer experience. Topics covered include: How to measure Customer Experience and what you can do with Customer Experience data.…
5 Proven Methods For Improving On Site Search Effectiveness In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B marketers and their technical teammates can improve on site search effectiveness through a combination…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the 4 big reasons on-site search fails, the root causes of these probelms, and some of the ways B2B marketers and their technical teammates…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share even more insights about on-site search from SoloSegment's new report, "B2B Website Engagement in a Changed World". Join Tim and Steve as they discuss: The…
In the first episode of SoloSegment SearchChat's second season, hosts Tim Peter and SoloSegment CEO Steve Zakur look at our new report, B2B Website Engagement in a Changed World. Tim and Steve explore the stats that show how important digital…
In today’s podcast episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities,…
Time and time again we see that people are uncomfortable with the ways companies are using third party data. GDPR was just the beginning. The latest move representing the new wave is Google’s recent adoption of ITP. This podcast episode…
Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline. Irresponsible use of personal data continues to unnerve consumers. But if consumers increasingly expect companies to know them, how can personalization be dead? This podcast episode…
Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well…
On this episode of SearchChat, SoloSegment's CEO, Steve Zakur and I talk about personalization and the lessons we've learned from working with clients. We talk about the data that you need to get started and lessons that you can learn…