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Google: Frenemy?

Can you imagine not caring about how you rank in Google? Maybe someday something will replace Google as what is arguably "the" most important source of top-of-funnel traffic but today much of your marketing activity is rightly focused on SEO…

Fear and Loathing in Search IT

Don’t let bad onsite search catch you by surprise - fix it now. The biggest challenge in corporate IT is managing the never-ending list of equally important priorities. This requires what I’ve always referred to as “ruthless prioritization”; yes there…

Search Improvement is helped with A/B Testing

Five Ways to Improve Onsite Search

If you're working to improve your onsite search it's sometimes difficult to know what's working and what's not. You do a bunch of stuff -- modify settings, change the user experience -- and measure the outcome. If search success is…

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