I don’t use Snapchat mostly because nobody I know uses it. I’m not the target demographic, apparently. But that doesn’t keep me from talking about how much I dislike the user experience. I know that when I register such complaints…
Can you imagine not caring about how you rank in Google? Maybe someday something will replace Google as what is arguably "the" most important source of top-of-funnel traffic but today much of your marketing activity is rightly focused on SEO…
Don’t let bad onsite search catch you by surprise - fix it now. The biggest challenge in corporate IT is managing the never-ending list of equally important priorities. This requires what I’ve always referred to as “ruthless prioritization”; yes there…
If you're working to improve your onsite search it's sometimes difficult to know what's working and what's not. You do a bunch of stuff -- modify settings, change the user experience -- and measure the outcome. If search success is…