Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline. If consumers increasingly expect companies to know them, how can this be?
Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well for mostly all parties involved.
That’s broken down.