Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app that gave themselves a scary amount of access to your device. It’s opt-in, but Facebook seems aware that it’s invading privacy — and appears to be preying on young people.
Is the dream of the visitor journey dying? How do we make journeys more functional without using data people don’t want us to have?
Analytics matter: this is the unavoidable fact of digital marketing, even for those digital marketers that fear it. But are you even measuring the right things? Do you know how to make meaningful improvements?
Not enough marketers take advantage of the other kind of search — the one on your own website. Few companies budget for it, while budgeting for content without a second thought. We’ve talked about the cost of value before. But when they search, can visitors even find the content they need on your site?