The ROI of Site Search Return on Investment, or ROI, is one of the fundamental concepts in business. It is commonly understood across key stakeholders and business decision-makers, and as such, it is a pivotal aspect of building a business…
Total Cost of Value Last week I was working on a proposal for a client. We understand the value we need to deliver and we're going to bring in some external tech to deliver a complete solution. There are several…
You know your onsite search isn’t good. You’re in good company. A recent survey we did of leading healthcare companies showed that 47% of the industry’s top keywords performed poorly onsite search. That’s consistent across industries, more so in B2B…
The age of digital marketing is defined by data. Data has quickly become one of the most valuable assets a business can have, and businesses are willing to invest a ton of resources into market research and collecting data about…
Onsite search is the most underrated and underfunded part of the sales process. Up to 50 percent of customers use site search--but most companies don’t have resources dedicated to improving their search. A significant part of the problem is that…
The ROI of Site Search The calculation of ROI (Return on Investment) is a critical step of the business decision making process. It can also be the most intimidating step. Even those who sat through Finance 101 and understand the…
B2B Sales is changing According to Forrester, the percentage of B2B buyers who prefer to do research online increased from 53% in 2015 to 68% in 2017. But it’s not just pre-sales research. Accenture’s research indicates that when you look…
Many companies have a measurement problem when it comes to understanding the effectiveness of site search. But that measurement problem often stems from the failure to ask the right question. The question shouldn’t be about customer behavior or what your…
The biggest roadblock to fixing your site search is recognizing that you have a problem. Many business owners will brush site search off as unimportant, and even when they know their site search is broken, they will put it off…
Site searchers tend to show up at your website with a certain purpose in mind. They have a need and believe that you have the solution. This should be great news because you have all this great content and if…