Why Site Search Plays a Critical Role in Growing Your Business In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how using a data-driven approach to delivering the right answers to your customers will…
5 Proven Methods For Improving On Site Search Effectiveness In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B marketers and their technical teammates can improve on site search effectiveness through a combination…
I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders, understand the pain points, and figure out how to align our product…
Analytics matter: this is the unavoidable fact of digital marketing, even for those digital marketers that fear it. But are you even measuring the right things? Do you know how to make meaningful improvements? In this episode of our SearchChat…
We at SeachChat frequently talk about how AI and site search produce value for your site. But let’s break that down for a minute. What this is all about at the end of the day is customer experience. When a…
Not enough marketers take advantage of the other kind of search -- the one on your own website. Few companies budget for it, while budgeting for content without a second thought. We've talked about the cost of value before. But…
In a recent blog post, I wrote about the two things you can do to improve your onsite search. Those are two things among many options you have available to you as you seek to keep visitors on your website…
This morning I had to log on to United Airlines’ website to request a refund for accommodations from a recent overnight flight delay. Surprisingly there is no form specifically for this type of request on the site. I struggled with…
I don’t use Snapchat mostly because nobody I know uses it. I’m not the target demographic, apparently. But that doesn’t keep me from talking about how much I dislike the user experience. I know that when I register such complaints…
Let's talk about a much-neglected aspect of onsite search: how people work together. Recently I was on a Google hangout sponsored by the Search Engine Marketing Professionals Organization (SEMPO). The focus of the conversation was making site search more effective.…