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The ROI of Site Search

The ROI of Site Search Return on Investment, or ROI, is one of the fundamental concepts in business. It is commonly understood across key stakeholders and business decision-makers, and as such, it is a pivotal aspect of building a business…

The Benefits of Data-Driven Content Marketing

The Benefits of Data-Driven Content Marketing

As content marketing has been practiced today, it resembles custom publishing. Companies tell stories that romanticize their brand, distributing those stories through various channels and amplifying them through social media. Content marketing has come to be more akin to advertising.…

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The Time is Now: Getting to Your Goals

Toward the end of each quarter, my mind returns to the business goals we set at the start. Some of those OKRs were related to organizational capabilities but the ones that are top of mind relate to pipeline progression and…

A bear ready to attack.

Is your onsite search a guess machine?

Old Time Search Just past Fish Creek Campground, a gravel, two-track wanders off into the wilderness of Glacier National Park. At the head of the road there are several warning signs about the perils of backcountry travel. Bears. Mountain Lions.…

Magnifying glass on chart illustrates value of site search as market research.

Onsite Search is Market Research

The age of digital marketing is defined by data. Data has quickly become one of the most valuable assets a business can have, and businesses are willing to invest a ton of resources into market research and collecting data about…

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#SEMPOChat: Site Search

Onsite search is the most underrated and underfunded part of the sales process. Up to 50 percent of customers use site search--but most companies don’t have resources dedicated to improving their search. A significant part of the problem is that…

Steadily increasing bar graph representing a positive return on investment (ROI).

The Value of Site Search

The ROI of Site Search The calculation of ROI (Return on Investment) is a critical step of the business decision making process. It can also be the most intimidating step. Even those who sat through Finance 101 and understand the…

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