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The ROI of Site Search

The ROI of Site Search Return on Investment, or ROI, is one of the fundamental concepts in business. It is commonly understood across key stakeholders and business decision-makers, and as such, it is a pivotal aspect of building a business…

8 Metrics to Track for Onsite Search Analytics

8 Metrics to Track for Onsite Search Analytics Marketers, content managers, and customer experience professionals are always looking for new ways to engage with audiences and improve conversion rates. But one indicator of engagement and purchase intent that’s largely overlooked…

Steadily increasing bar graph representing a positive return on investment (ROI).

The Value of Site Search

The ROI of Site Search The calculation of ROI (Return on Investment) is a critical step of the business decision making process. It can also be the most intimidating step. Even those who sat through Finance 101 and understand the…

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