The ROI of Site Search Return on Investment, or ROI, is one of the fundamental concepts in business. It is commonly understood across key stakeholders and business decision-makers, and as such, it is a pivotal aspect of building a business…
8 Metrics to Track for Onsite Search Analytics Marketers, content managers, and customer experience professionals are always looking for new ways to engage with audiences and improve conversion rates. But one indicator of engagement and purchase intent that’s largely overlooked…
The ROI of Site Search The calculation of ROI (Return on Investment) is a critical step of the business decision making process. It can also be the most intimidating step. Even those who sat through Finance 101 and understand the…
Many companies have a measurement problem when it comes to understanding the effectiveness of site search. But that measurement problem often stems from the failure to ask the right question. The question shouldn’t be about customer behavior or what your…