How MarTech is Failing B2B Marketers We get a little disruptive in this episode of SearchChat. Co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the unique challenges B2B marketers and B2B website/stack "owners" face when it comes to…
The (Site Search) Struggle is Real! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about why you need smarter site search, and why paying attention to site search is critical to growing your business.…
Stop Groundhogging Your MarTech Stack In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the Groundhog Day effect of looking for new tech to solve problems -instead of understanding your data better. Join Tim…
A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. There is no difference between marketing technology like personalization and just plain marketing. It used to be you’d ask the question “Tell me…
At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is the latest emerging digital start-up domain expertise and execution wins…
Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. "Come on. All this AI stuff, when we talk about marketing and all that,…
Steve and I spent time together recently at both a Red Sox game but more importantly, at MarTech East in Boston. The shift in conversation was wildly fascinating: the focus seemed to be personalization, privacy, and security. When it comes…
I thought I'd just capture a few thoughts on MarTech East 2019. This summary isn't representative of the conference, it's representative of my experience at the conference. This was my first MarTech East. It was an excellent conference for practitioners…
Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the market. While I could opine on features and functions that…