skip to Main Content

Marketing and MarTech: What’s your approach?

A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. There is no difference between marketing technology like personalization and just plain marketing. It used to be you’d ask the question “Tell me…

martech

MartTech East 2019 Wrap-up

I thought I'd just capture a few thoughts on MarTech East 2019. This summary isn't representative of the conference, it's representative of my experience at the conference. This was my first MarTech East. It was an excellent conference for practitioners…

Opportunities And Gaps In MarTech

Opportunities And Gaps In MarTech

Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the market. While I could opine on features and functions that…

Back To Top