Outrun Your Competitors With AI

There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits down, pulls a pair of running shoes out of his backpack and slides them on. The second guy says, “What are you doing? You’re not going to outrun that bear.” And the first guy says, “I don’t have to outrun that bear. I just have to outrun you.” 

SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?

“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet matter today.”

That’s a question I got recently, and it got Steve Zakur and I wondering where we are on the hype curve. Is it really just all hype? Maybe not — platform companies are snapping up data scientists the way early internet companies snapped up web developers.

Four tips for successful AI marketing

Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? The same goes for internal IT projects. Everyone wants their process to be better–and artificial intelligence, machine learning, and text analytics can provide that something special. And yet, it doesn’t feel like something special is occurring. At least not in the way that lots of consumer products are getting smarter and better.

What is AI?

Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The name AI has never sat well with me, partly because calling computers “artificial” seems strange. (I haven’t heard Google referred to as “artificial search” to contrast it with the good old-fashioned searching that human beings do when poring over books in the library.)