SearchChat Podcast: Is AI Bigger than the Internet?

In a recent study,  63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23% said they had no plans to do anything about it. Why? Partially, people tend to overestimate how much data they need to get to a reliable result for utilizing AI

Steve and I think it’s possible for most businesses to start implementing machine learning. The new exciting thing is behavioral personalization. Among privacy concerns and the world of GDPR, behavioral personalization is a way to use data that isn’t identifying. Instead, we can match patterns with other user’s patterns. You have more data than you think. You need less data than you think. And adequate new data is more accessible than you think.

What ways can you implement AI using the data you have now, to totally change the visitor journey? It’s about creating patterns and solving problems. Take a listen! And if you’re interested in learning what SoloSegment is about, feel free to connect with us.

0:00 Intro

1:50 Behavioral personalization changes customer experience

9:30 Are you planning for the AI future, now?

21:35 AI and behavioral personalization combine to create a new visitor journey

27:50 Outro

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Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company.

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About Tim Peter

Tim Peter is the President of SoloSegment. An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.