Content marketing is all the rage, but most B2B marketers say they would like to improve their content marketing program. Why? You might as well ask why you want to make more money. For B2B marketers, there’s no more important program than content marketing. B2B marketers have been doing content marketing since before the term was invented. The question is how effective your content marketing efforts are.
Have you been doing case studies? That’s content marketing. White papers? Content marketing. Webinars? Content marketing. In fact, most of the marketing activities that B2B companies do are content marketing. And why? Because clients respond. But are yours responding enough?
You can’t take a scattershot approach, throwing content against the wall to see what sticks. And you can’t win on volume—even if you keep creating more and more content, your client can’t create any more time to read it.
There has to be a better way. And there is. In most cases, our process can turn around your content marketing plan in just six weeks.
If you’re skeptical, that’s OK. Most consultants try to make content marketing look complicated, adding layers of needless complexity designed to keep you in the dark—and increase their billings. We simplify your content marketing program down to essential marketing practices designed to attract, retain, and persuade the clients most likely to buy from you.
During your engagement with SoloSegment, our consultants:
- Audit your search and social presence
- Focus on the content you need to reach your audience
- Identify any gaps in the content your prospects need
- Formulate your strategy for turbocharging your content marketing—and develop the measures that prove your content marketing works
Want to learn more? Contact us today.
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