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google is evil

SearchChat Podcast: Google Is Evil

Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well…

Google: Frenemy?

Can you imagine not caring about how you rank in Google? Maybe someday something will replace Google as what is arguably "the" most important source of top-of-funnel traffic but today much of your marketing activity is rightly focused on SEO…

Monitor with graphs.

Four Ways to Improve Your Onsite Search

You know your onsite search isn’t good. You’re in good company. A recent survey we did of leading healthcare companies showed that 47% of the industry’s top keywords performed poorly onsite search. That’s consistent across industries, more so in B2B…

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