Is the dream of the visitor journey dying? How do we make journeys more functional without using data people don’t want us to have?
Analytics matter: this is the unavoidable fact of digital marketing, even for those digital marketers that fear it. But are you even measuring the right things? Do you know how to make meaningful improvements?
Any sufficiently advanced technology is indistinguishable from magic
Arthur C Clarke
It seems like artificial intelligence (AI) has been on everyone’s minds lately. It definitely has been on ours, as Tim Peter and I spoke on AI on our podcast. AI has been particularly hyped up, with plenty of big ideas emerging about what it can do for website owners. But I’m fearing, that like blockchain, we’re heading for Gartner’s fabled Trough of Disillusionment if we’re not there already. AI can’t solve all your business problems, though there are those that are well suited with the tools that are available today. But like any solution you have to have a valuable problem and the right approach to applying the solution.