Why Site Search Plays a Critical Role in Growing Your Business In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how using a data-driven approach to delivering the right answers to your customers will…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the value of on-site search and how it can be used as both a listening tool and a technology to help you better understand your…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how to use data to improve customer experience. Topics covered include: How to measure Customer Experience and what you can do with Customer Experience data.…
5 Proven Methods For Improving On Site Search Effectiveness In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B marketers and their technical teammates can improve on site search effectiveness through a combination…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the 4 big reasons on-site search fails, the root causes of these probelms, and some of the ways B2B marketers and their technical teammates…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share even more insights about on-site search from SoloSegment's new report, "B2B Website Engagement in a Changed World". Join Tim and Steve as they discuss: The…
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for…
Alternatively: Chicken Soup for the Customer’s Soul It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally there for people to solve their business problems. What is…
We at SeachChat frequently talk about how AI and site search produce value for your site. But let’s break that down for a minute. What this is all about at the end of the day is customer experience. When a…