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The Challenge Of B2B Website Personalization

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals. I guide these discussions with…

The Benefits of Data-Driven Content Marketing

The Benefits of Data-Driven Content Marketing

As content marketing has been practiced today, it resembles custom publishing. Companies tell stories that romanticize their brand, distributing those stories through various channels and amplifying them through social media. Content marketing has come to be more akin to advertising.…

Coach Motivate To Personal Development, Personal And Career Grow

Meet Behavior-Based Content Recommendation

The new personalized approach to B2B content recommendation Understanding customer behavior is one of the most powerful marketing tools available to professionals. The right data that provides you with a glimpse into their intent will allow you to effectively connect…

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