SearchChat Podcast: Making Companies More Human with Mark Schaefer

In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. What does he reveal? That the needs and expectations of our customers are seriously far off from where companies think they are. 

Can you prove your B2B marketing matters?

I was at the Marketing Analytics Summit a while back, and I remember talking to a lot of people who felt that:

  1. Measurement was really important
  2. Measurement was really, really hard

The eternal struggle for B2B marketers seems to be connecting marketing actions to business results. But this can’t be a reason to give up on marketing analytics. 

SearchChat Podcast: Surviving the Dog Days of Summer

As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business.