Not enough marketers take advantage of the other kind of search — the one on your own website. Few companies budget for it, while budgeting for content without a second thought. We’ve talked about the cost of value before. But when they search, can visitors even find the content they need on your site?
Steve and I are excited to introduce a new podcast, exploring the topics we are fascinated by: AI, search, and content. Site search is part of a customer journey. When you optimize your site search with automation, visitors can find your content and continue on their journey.
Today we cover the Budget Season problems: proving why site search matters, what makes for good analytics, and how much budget you need to make your search better.
00m 00s – Intro and overview
01m 17s – Start of discussion with Steve
07m 04s – Do clicks mean success?
11m 44s – What do we mean by upstream/downstream traffic to/from search?
13m 12s – Why it matters that Google exited the site search market
14m 58s – How much budget is enough to make your site search better?
17m 27s – How can you get started on improving site search?
SearchChat is now on