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Opportunities And Gaps In MarTech

Opportunities And Gaps In MarTech

Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the market. While I could opine on features and functions that…

SearchChat Podcast: Customer Intent is New Again

SearchChat Podcast: Customer Intent is New Again

Alternatively: Chicken Soup for the Customer’s Soul It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally there for people to solve their business problems. What is…

Clarke had it right, AI is magic

Any sufficiently advanced technology is indistinguishable from magicArthur C Clarke It seems like artificial intelligence (AI) has been on everyone's minds lately. It definitely has been on ours, as Tim Peter and I spoke on AI on our podcast. AI has…

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