SearchBox

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Website Search with SearchBox

Search is a key aspect of your web experience, and searchers are the people who are the most desperate to buy from you. Unfortunately, most companies aren’t taking advantage the important data… their website search results. SearchBox allows you to improve not only the onsite search, but your customer’s entire journey and business results.

Website search is the FIrst Personalized Experience

Personalization represents a hot topic for many businesses… and with good reason. Customers expect experiences tailored to their needs. However, many companies struggle with this. That’s often true even when customers tell you what they want using your search engine. 

The good news is… it doesn’t have to be this way. With the right tools, you can deliver personalized experiences your customers demand. You can do it at scale, and you can do it with less investment than you might think. In a recent e-book, we outline 6 truths about personalization that you must know. We show you how utilizing website search data creates a positive impact on your business.  Learn about the solutions that can help you improve the personalization of your customer experience today. 

 

SearchBox Benefits

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Anonymous Data

Use behavioral data to recommend the right results—and right content—to help your visitors achieve their goals... and you achieve yours.


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Quality Search Results

Uncover customer insights in a way that “clicks” cannot by leading customers not just to a good answer, but to one that converts for your business.

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Data-driven Automation

Integrates with your existing search engine to automatically drive improvements from your website search results

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Clear Connection to Value

Measure your results and show improved conversions, lowered site exits and a better experience for you and your customers.

Up to 600% more likely to buy

Onsite search users are your best prospects. They know you have what they’re looking for… you just need to connect them with it. SearchBox can ensure that your website search experience is both easy and effective and delivers on the search promise: “Ask me a question and I’ll give you the right answer.”

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Works Automatically

Automatically analyzes your data and updates website search results without manual effort

Collects Unique Data

Collect key data and reacts to measurements that can improve your business

Creates Conversions

Helps customers find the content they need... leading to greater engagement and conversion rates

Implements Easily

Get started with a single piece of JavaScript in your tag manager or HTML

Optimizes Website

Delivers what your customers – and your business – wants through automated search improvements

Assists Valuable Customers

Maximize revenue by efficiently helping your customers find what they need.

HOW IT WORKS

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Deploys Easily and Cleanly

Like most analytics systems, SearchBox gathers its data using a JavaScript tag. You can either add the tag directly to your page template or use your tag manager to activate SearchBox’s data collection. We do some configuration and quality assurance on our side and you are ready to go.

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Uniquely Measures Data

The hard reality is that you measure search wrong. Just about everyone who pays attention to search metrics looks at two measures: No Search Results and Clicks. Both are necessary to understand search success. Neither is sufficient. You need to know what happens after the click. Did the searcher find what they were looking for? SearchBox measures the experience in a way that is not only accurate but provides data for automation.

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Provides Expert-Level Guidance

Now that you have the right data you can take advantage of our automation to improve your search experience. However, some of the improvement requires people to act. It could be any number of things including technical tuning or content changes. Regardless, the SearchBox Knowledgebase provides you with insight into what you can do to react to what the data is telling you. If that’s not sufficient, you can engage our expert consultants to help guide your improvement program.

Next Steps

Contact us for a demo.

Explore our other products to help grow your business.

Sit back, relax, and watch SearchBox work for you.

MatchBox

PAINLESS AND ACCURATE TAXONOMIES

Automated taxonomies and tagging with MatchBox

Categorizing your content allows you to get the right content in front of prospects and customers. More engagement. More leads.

Accurate Taxonomies, Easier

Building and maintaining content categories is costly and time consuming. MatchBox uses the power of AI to eliminate expensive human coding while providing higher accuracy and quicker time to value.

WHY MATCHBOX?

Most large websites have the same problem. You want to tag your pages with topics and industries, but your authors don’t do it. Or they don’t do it well. It’s not the authors’ fault. Tagging content accurately is not easy and humans aren’t particularly good at it.

Machines, on the other hand, can be tweaked, tuned, and adjusted so they become more and more accurate over time.

With MatchBox, you can finally identify the industry audience your content is targeted at, as well as the topic of your content. Accurately tagging your web content with industry and topic labels can unlock the value that you always hoped your taxonomy and your manual tagging would provide, but never did.

WHAT IT DOES

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Driven by Your Own Content

MatchBox helps you identify your taxonomy categories for topics and industries by examining your own website and grouping similar pages. No more guessing at what the right categories are—let the content tell you what it’s about.

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Eliminate Costly and Ineffective Human Tagging

Most B2B companies are paying their human authors to tag content--or they are foregoing the benefits of tagging content at all. The problem is that human tagging isn't just time-consuming and expensive--often it's flat-out wrong. For complex tasks, with more than a few categories, different humans often disagree with each other on what the right category is for a web page or other document. One study shows that, not only do different authors diverge on the right tag, but 35% of the time the same authors disagree with themselves when given the same document to tag within a few days. MatchBox keeps improving so that your tags are both consistent and accurate.

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Update Your Taxonomy When You Need To

If you are like most B2B companies, your taxonomy hasn’t been updated in a while. That’s because updating it kicks off the wrenching process of humans having to re-tag all of your documents by hand. Most companies can’t afford it, so they plod on year after year with the same outdated taxonomy, even as the world that it describes changes. MatchBox allows you to re-run your analysis at any time, so whenever you think that the subjects you discuss have significantly changed, you can run the process all over again.

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Use Your Taxonomy to Drive Real Value

Yes, you can import your automated tags into your Content Management System (CMS), but you can also see what kind of coverage you have on each topic so that you identify content gaps. You can also use your taxonomy categories as facets to drill down in site search results and as added information to drive personalized content recommendations. Because your content has been tagged consistently and accurately, using an up-to-date taxonomy, you’ll finally drive the value that taxonomies should have been driving all along.

HOW IT WORKS

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Develop Your Taxonomy in One Day

It sounds impossible, but MatchBox allows you to create an up-to-date taxonomy in a single day in most cases. Our consultants work with you to show you what MatchBox has discovered on your site, and you give feedback to eliminate, combine, or change the categories into something that makes sense to you and to your customers. Your subject matter experts can interpret what MatchBox found to make it understandable to humans. By the end of the day, you’ve got an up-to-date taxonomy.

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Topics Based on Your Content

MatchBox examines a sizable and representative sample of your content, using AI techniques such as Natural Language Processing and Machine Learning to create clusters of documents that seem to be about the same subject. You won’t spend time arguing about what themes you cover on your website because MatchBox shows them to you. Your subject matter experts decide which clusters to combine, eliminate, or alter—MatchBox takes this feedback and re-runs its analysis to show you the next attempt, which gets more of your feedback. Usually it takes just two or three tries before you have a taxonomy you are pleased with. Your experts can name the topics anything they want, so you can use the names that your customers expect. Once you’ve decided your taxonomy, MatchBox automatically labels your content with the right topics, and it can re-label any new or changed content going forward.

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Industries Based On Standards

Topics by necessity must be customized for each website, but industries can be more standardized. Standards exist, such as the North American Industry Classification System (NAICS) that defines just about every industry that your content could be talking to. Our consultants work with you to identify the NAICS industries for your audiences, and to rename them so the industry labels make sense to your audience. Once you’ve settled on your industry taxonomy, MatchBox can label all your content with industries and can keep those labels up to date as the content changes over time.

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Works Automatically

MatchBox automatically labels new and changed content with accurate topics and industries. MatchBox can crawl your website automatically to discover updates to your web pages, or it can be integrated with your CMS to be alerted for changes.

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Integrated with Your MarTech Stack

MatchBox can update topic and industry labels in your CMS for every document. It can also update your site search engine so that these labels can be employed as facts in search drilldowns. Other integrations can also be explored if necessary.

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Works with Any Content

MatchBox not only handles HTML pages, but can process PDF files, Microsoft Office formats, and many other file formats that might be embedded on your website. If it has enough text, MatchBox can label it.

Simple Implementation

Our consultants use MatchBox to help you decide your taxonomy in a single day, and then MatchBox goes to work labeling your web pages every time they change.

Get the Right Content in Front of Customers

Start accurately tagging your web content with MatchBox today.

The anonymous web is coming

The anonymous web is coming.
Are you ready?

B2B Marketers can no longer rely on using personal data.

Every day leads to another privacy regulation. GDPR and CCPA are just the start. Now third-party cookies are gone as well. 

Face it. No one wants to be tracked, so regulators and browsers are removing the ability to track people. People are sick of having their data misused and mishandled. This is not a trend that’s going away.  There is a relentless movement to an anonymous web that is only accelerating.

Stop only reacting.

You can’t just respond to each event that takes us closer to an anonymous web, as though it is the last change there will ever be.

If all you do is take another half step back from the new line, you are waiting to be knocked off balance from the next announcement.

Get ahead of the curve and check out our anonymous personalization.

Focus on what is staying the same.

Jeff Bezos once said that a lot of people ask him about how he responds to all the constant changes.  He said that he instead focuses on what stays the same. For Amazon, customers will always want more selection, lower prices, and faster delivery. Bezos constantly keeps his eyes on those targets, and uses whatever new technologies and other changes show up in the service of those goals.

Once they come to your site, you need to hold onto them. That means providing such a good experience that they will come directly back to your site next time without needing to visit Google first.

Customer privacy doesn't have to sacrifice leads.

B2B marketers must focus on protecting customers’ personal data and increasing sales without an exploding marketing budget.

Anonymous information can provide marketers with the behavior and intent of customers, without needing a name and face. Use your own content and analytics on behavior to guide customers to the content they need.

It’s easy to get started.

The anonymous web is coming. Are you ready?

Anonymous data together with AI creates a powerful tool to increase leads and improve your marketing yield.

Find out how anonymous data can drive leads for you.

Opportunities And Gaps In MarTech

Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the market. While I could opine on features and functions that I’d like to see, what really bugs me is the fact that so much of the overarching promise of marketing technology remains unfulfilled.

The Deep Dive: What Does Content Marketing Need to Be?

Content marketing can be entertaining, helpful, or informative, or perhaps it can solve your audience’s problem. One good test of content marketing is whether it helps your audience even if they never buy your product or service. Here’s what content marketing needs to be to develop customer commitment.

Companies that avoid change management, eventually change management

Digital transformation is all around us–no company can escape. Most companies recognize this, and focus on managing the change in an effective way. But then there are others that think they can avoid digital.

What Marketers Can Learn From Facebook’s Privacy Mess

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. I suspect the same is true for you too. Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Which is why Mark Zuckerberg’s recent opinion piece in the Washington Post proved so fascinating. Zuckerberg talked about Facebook’s challenges, and to address these asked for government regulation in a number of areas:

SearchChat Podcast: How Marketers Can Use Data to Keep Your Seat at the Table

There’s major power for automation within marketing, and not everyone is harnessing it. This episode of SearchChat Steve Zakur and I ask: how can CMOs use both automation and data to keep their seat at the table as companies evolve?

Are You Considering Behavior-Based Personalization?

If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but you aren’t retail. You aren’t Amazon. Personalization has never seemed possible. If this sounds like your business, you may want to investigate behavior-based personalization.

SearchChat Podcast: Customer Intent is New Again

Alternatively: Chicken Soup for the Customer’s Soul

It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally there for people to solve their business problems.

What is your customer experience like if you could walk into a diner feeling under the weather, and are immediately offered chicken soup? Online companies don’t have to lose that personal touch.