Personalization — It’s Not Just for B2C

This past year, the demand for personalization is at an all-time high.

According to a 2019 Lytics white paper, two-thirds of customers want brands to adjust content based on their real-time context. Over 40% are annoyed if you don’t. And another two-thirds of those said they skip making a purchase out of annoyance. Successful B2C personalization has become the expectation.

That’s not just a problem for retail.