Onsite search is the most underrated and underfunded part of the sales process. Up to 50 percent of customers use site search--but most companies don’t have resources dedicated to improving their search. A significant part of the problem is that…
The ROI of Site Search The calculation of ROI (Return on Investment) is a critical step of the business decision making process. It can also be the most intimidating step. Even those who sat through Finance 101 and understand the…
B2B Sales is changing According to Forrester, the percentage of B2B buyers who prefer to do research online increased from 53% in 2015 to 68% in 2017. But it’s not just pre-sales research. Accenture’s research indicates that when you look…