What is AI?
Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The name AI has never sat well with me, partly because…
Companies that avoid change management, eventually change management
Digital transformation is all around us--no company can escape. Most companies recognize this, and focus on managing the change in an effective way. But then there are others that think they can avoid digital. I have been in meetings with…
Marketers Can’t Stop Talking About Onsite Search Failure
Marketers Can't Stop Talking About Onsite Search Failure I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders, understand the pain points,…
The Benefits of Behavior-Based Website Personalization
If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but you aren't retail. You aren't Amazon. Personalization has never seemed possible. If this sounds like…
Meet Behavior-Based Content Recommendation
The new personalized approach to B2B content recommendation Understanding customer behavior is one of the most powerful marketing tools available to professionals. The right data that provides you with a glimpse into their intent will allow you to effectively connect…
SearchChat Podcast: Is AI Bigger than the Internet?
Can you imagine anything being bigger for business than the internet? In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23% said…
Will AI Kill the Human Element in Marketing?
Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that soak in for a moment. A larger impact than the…
What Can Pizza Teach Us About AI and Digital Strategy?
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, what did they need the pizza for? Now, seriously, it’s fair of you to ask what in…
SearchChat Podcast: How Facebook Got Sent to App Jail
Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app that gave themselves a scary amount of access to your…
Themes in Digital Marketing
This year has started off strong on my end, but we’re also looking ahead towards what’s next. I’ve spent a fair amount of time talking to digital marketing professionals about what’s important to them, sharing some of our product roadmap,…