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All Business On Vacation

Last week I left my family behind and took my 82 year-old father and his brother to Yellowstone National Park. This was a bucket list item for both of them and due to their declining health, it may have been…

Google: Frenemy?

Can you imagine not caring about how you rank in Google? Maybe someday something will replace Google as what is arguably "the" most important source of top-of-funnel traffic but today much of your marketing activity is rightly focused on SEO…

What’s your total cost of value?

Total Cost of Value Last week I was working on a proposal for a client. We understand the value we need to deliver and we're going to bring in some external tech to deliver a complete solution. There are several…

Marketing Lessons from Folkston, GA

I’m just back from a week in southern Georgia (the state, not the country) fishing with a few buddies. For the past few years, I’ve had a side hustle writing for fly fishing magazines about fly fishing in places where…

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