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Clarke had it right, AI is magic

Any sufficiently advanced technology is indistinguishable from magicArthur C Clarke It seems like artificial intelligence (AI) has been on everyone's minds lately. It definitely has been on ours, as Tim Peter and I spoke on AI on our podcast. AI has…

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Is your onsite search a guess machine?

Old Time Search Just past Fish Creek Campground, a gravel, two-track wanders off into the wilderness of Glacier National Park. At the head of the road there are several warning signs about the perils of backcountry travel. Bears. Mountain Lions.…

Magnifying glass on chart illustrates value of site search as market research.

Onsite Search is Market Research

The age of digital marketing is defined by data. Data has quickly become one of the most valuable assets a business can have, and businesses are willing to invest a ton of resources into market research and collecting data about…

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#SEMPOChat: Site Search

Onsite search is the most underrated and underfunded part of the sales process. Up to 50 percent of customers use site search--but most companies don’t have resources dedicated to improving their search. A significant part of the problem is that…

Steadily increasing bar graph representing a positive return on investment (ROI).

The Value of Site Search

The ROI of Site Search The calculation of ROI (Return on Investment) is a critical step of the business decision making process. It can also be the most intimidating step. Even those who sat through Finance 101 and understand the…

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B2B buyers rely upon onsite search

B2B Sales is changing According to Forrester, the percentage of B2B buyers who prefer to do research online increased from 53% in 2015 to 68% in 2017. But it’s not just pre-sales research. Accenture’s research indicates that when you look…

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