I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that:
- Measurement was really important
- Measurement was really, really hard
The eternal struggle for marketers seems to be connecting marketing actions to business results. But this can’t be a reason to give up on analytics.

About Steve Zakur
Stephen Zakur is CEO of SoloSegment. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.