What do customers want, and are you delivering?
Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want?
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Alternatively: Chicken Soup for the Customer’s Soul
It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally there for people to solve their business problems.
What is your customer experience like if you could walk into a diner feeling under the weather, and are immediately offered chicken soup? Online companies don’t have to lose that personal touch.
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for?
Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy. A lot more than you might think. Here’s why.