In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the 4 big reasons on-site search fails, the root causes of these problems, and some of the ways B2B marketers and their technical teammates can address those challenges. Join TIm and Steve as they discuss:
- Avoiding the “Shiny Object Syndrome” pitfall of technology -why content is still king.
- Rethinking metrics -going beyond clicks and observing visitor behavior as a measure of success.
- Why your IT, Marketing and Vendor teams should co-optimize your SEO and Content Creation programs.
Learn even more about ways on-site search fails in SoloSegment’s new report, “B2B Website Engagement in a Changed World”.
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SearchChat is SoloSegment’s podcast dedicated to all things on-site search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.