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SearchChat Podcast: Surviving the Dog Days of Summer

As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business. 

We discuss how B2B buyers are spending more time researching their purchases —75% said they are now using more sources and taking more time. B2B marketing is different because sales is actually at the center of the wheel. But most marketer’s top measurements aren’t actually about sales. The difficult problem marketers face is translating what we do into value. How do we think more through marketing right into sales?

In an age of speed, sometimes the best answer is to slow down. Slow is smooth, and smooth is fast. Rushing doesn’t close sales, moving smoothly does. 

In this episode we cover what marketers should do to get ready for the fall, and, dare we ask, 2020?

0:00 Intro

1:40 Dog Days of Summer

10:15 Slow is smooth, smooth is fast

16:45 Speed is the new currency of business

21:15 How should people be prepping for the fall

25:15 Outro

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Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

Author

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    Tim Peter is the President of SoloSegment. An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.

  • Steve Zakur

    Stephen Zakur is CEO of SoloSegment. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.