On this episode of SearchChat, SoloSegment’s CEO, Steve Zakur and I talk about personalization and the lessons we’ve learned from working with clients. We talk about the data that you need to get started and lessons that you can learn about how to deliver on a personalization initiative from both musicians and the military.
We start with Steve’s takeaways from Personalization ‘19, including that customers don’t have a separate B2B brain. This is how the internet works now — it doesn’t matter where I go, I have the same expectations.
Personalization is a means to an end, not the end. We discuss how you make sure when you’re creating these engaging customer experiences that they will lead to some meaningful result for you as a business. Also up for debate: is it better to start with the easily winnable goals, or the more clearly valuable business goals? The takeaway is to look to musicians for the answer.
We also tackle delivering engaging personalization. Is saying “Hi, Tim” at the top of the website, personalization? Does it create the engaging user experience we hope for? People want to be known, and in a way that matters.
All this and more, on SearchChat.
1:55 Search Engine Monopolies
10:00 How much traffic isn’t Google sending?
14:55 Rates will increase — what do we do?
23:10 How B2B companies can leapfrog to better personalization
SearchChat is available on
Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.