The Customer Journey IS the Goal There's a better way to think about your B2B…
In today’s podcast episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities, is that really anonymous personalization? Our answer: not really, but that isn’t what anonymous data really is.
So what truly is anonymous data, and when is it appropriate to bring that data into the forefront in your discussions with customers? We coin and explain the phrase “appropriately anonymous” to give our take. Anonymous data isn’t pulling personal information, then dropping the “personal” parts of it, (as if you could just intentionally forget information about your visitors). It’s pulling from new types of data altogether.
Check out the latest podcast episode on anonymous behavior-based personalization.
1:40 Anonymous data: is it anonymous?
9:51 Listen to GDPR. Skip personal info
14:21 What do B2B marketers need to tackle data?
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Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.