In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23% said they had no plans to do anything about it. Why? Partially, people tend to overestimate how much data they need to get to a reliable result for utilizing AI.
Steve and I think it’s possible for most businesses to start implementing machine learning. The new exciting thing is behavioral personalization. Among privacy concerns and the world of GDPR, behavioral personalization is a way to use data that isn’t identifying. Instead, we can match patterns with other user’s patterns. You have more data than you think. You need less data than you think. And adequate new data is more accessible than you think.
What ways can you implement AI using the data you have now, to totally change the visitor journey? It’s about creating patterns and solving problems. Take a listen!
1:50 Behavioral personalization changes customer experience
9:30 Are you planning for the AI future, now?
21:35 AI and behavioral personalization combine to create a new visitor journey
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