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SearchChat Podcast: Google Is Evil

Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well for mostly all parties involved. 

That’s broken down. 

Most companies are still getting the plurality of their traffic from organic and paid search, but the social contract has been run over by a truck. Google has added increased ads, along with the knowledge box and other built-in features that push organic results down below the fold.

The Wall Street Journal recently claimed Google interferes with search algorithms and changes results. Others in Search Engine Land claimed it’s more complicated than that — where Google does interfere, it has good reason. Regardless of who is exactly correct, it’s clear marketers are paying the price.

In this SearchChat Episode Tim Peter and Steve Zakur finally acknowledge that Google is not just a monopoly, but plain evil. We depend on Google, and rates are going up. How do we respond?

0:00 Intro

1:55 Search engine monopolies

10:00 How much traffic isn’t Google sending?

14:55 Rates will increase — what do we do?

23:10 How B2B companies can leapfrog to better personalization

30:20 Outro

SearchChat is available on

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

Author

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    Tim Peter is the President of SoloSegment. An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.

  • Steve Zakur

    Stephen Zakur is CEO of SoloSegment. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.

Avatar

About Tim Peter

Tim Peter is the President of SoloSegment. An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.