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SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?

“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet matter today.”

That’s a question I got recently, and it got Steve Zakur and I wondering where we are on the hype curve. Is it really just all hype? Maybe not — platform companies are snapping up data scientists the way early internet companies snapped up web developers.

The real question might be “is there value in AI?” And that really comes down to what problems you want to solve, and what data you have to solve them. Do you really understand the business problem you want to solve?

Another question I get is how to know which AI tools are really valuable. Salespeople will try to fill in the gaps in your knowledge, but how do you know what brings you value? (Hint: you don’t need to be a data scientist, but someone on your team needs to be to really succeed.)

0:00 Intro

2:10 Is AI all Hype?

12:05 Knowing what AI tools are really valuable

15:30 What business problem are you actually trying to solve?

19:55 Expectations

26:10 Outro

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Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.


About Tim Peter

Tim Peter is the President of SoloSegment. An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.