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The Customer Journey IS the Goal

There’s a better way to think about your B2B website traffic! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about some of the mistakes companies are making when analyzing visitor data.

Join Tim and Steve as they talk about:

  • Why the customer journey IS the goal – and why site search plays such a huge part.
  • The mistakes people make with thinking about website traffic and addressable audiences.
  • Why you should focus on the customers who want to engage with you, and treat them as people with a purpose, not just ‘visitors that clicked’.

Watch the video



Subscribe to SoloSegment SearchChat

SearchChat is SoloSegment’s podcast dedicated to all things on-site search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on innovating on-site search analytics and AI-driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

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