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Why Visitor Behavior is More Valuable Than Personal Data for B2B

In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss why B2B, enterprise organizations should focus more on visitor behavior -not personal data for successful growth.

Join Tim and Steve as they talk about:

  • Apple’s pro-user privacy change that caused a $250 BILLION loss for Facebook
  • Rediscovering the wisdom of “shopping science”, from Paco Underhill’s “Why We Buy”
  • Why reliance on B2C, personal data-based tech is the wrong way to go for B2B organizations (especially those with long sales cycles) and why tech that embraces predictive behavior is far more likely to deliver successful outcomes.

Watch the video

 

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SearchChat is SoloSegment’s podcast dedicated to all things on-site search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on innovating on-site search analytics and AI-driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

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