Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place. Personalization needs to benefit the customer experience and drive your business.
In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. Steve and I aren’t so sure if that makes sense. If you aren’t prepared to do something with those analytics they don’t matter.
MarTech recently found that marketers find content creation really difficult. How do you utilize automaton to help your content and data actually improve the business? That data should be able to make the content experience more effective in the moment.
You may have also heard that Walmart has basically introduced an “Amazon Go” store. It’s called “IRL” fuelled by AI. It’s about making customer experience more effective. Meanwhile Google introduced Stadia, a gaming platform that will allow them to pull data in and increase personalized experiences.
One of the reasons that personalization has been oversold is that it depends on you, the user, to create content and develop rules for all the various segments of customers you need to talk to. And, as the saying goes, “Ain’t nobody got time for that.” We need to be thinking about automation of that instead to cut down on your work and make it do-able.
1:50 Ad agencies are building analytics platforms
9:30 Why do marketers find content creation difficult?
14:35 Walmart is doing AI
23:20 Google is getting into gaming
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Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.