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Marketing and MarTech: What’s your approach?

A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech stack.” That’s no longer the case today–it would even be perhaps a weird question. 

Author

  • Steve Zakur

    Stephen Zakur is CEO of SoloSegment. SoloSegment uses machine learning and natural language processing to improve engagement and conversion for large enterprise, B2B companies. Prior to joining SoloSegment, Steve held a variety of executive positions at IBM focused on marketing, technology, and sales. Steve holds an MBA from the Stern School at New York University.

  • Madeline Moran

    Madeline is the Marketing Assistant for SoloSegment, a company using machine learning and natural language processing to improve engagement and conversion for large enterprise, B2B companies. Madeline worked previously at Mike Moran Group and has a bachelor's degree in philosophy.