The Secret Value of Site Search

While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses. Increasingly, site search is on the list because of the hidden value in this capability.

Among the value being found by companies are: 

  • Site searchers are 87% more likely to respond to marketing goals than non-searchers
  • Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — than non-searchers
  • Effective site search retains visitors increasing SEO & SEM Yields
Steve Zakur

About Steve Zakur

Stephen Zakur is CEO of SoloSegment. SoloSegment provides analytics that improve site search conversion and machine learning technologies that improve content effectiveness.