Onsite search is the most underrated and underfunded part of the sales process. Up to 50 percent of customers use site search--but most companies don’t have resources dedicated to improving their search. A significant part of the problem is that…
The ROI of Site Search The calculation of ROI (Return on Investment) is a critical step of the business decision making process. It can also be the most intimidating step. Even those who sat through Finance 101 and understand the…
B2B Sales is changing According to Forrester, the percentage of B2B buyers who prefer to do research online increased from 53% in 2015 to 68% in 2017. But it’s not just pre-sales research. Accenture’s research indicates that when you look…
Many companies have a measurement problem when it comes to understanding the effectiveness of site search. But that measurement problem often stems from the failure to ask the right question. The question shouldn’t be about customer behavior or what your…
The biggest roadblock to fixing your site search is recognizing that you have a problem. Many business owners will brush site search off as unimportant, and even when they know their site search is broken, they will put it off…
Site searchers tend to show up at your website with a certain purpose in mind. They have a need and believe that you have the solution. This should be great news because you have all this great content and if…
As digital professionals, we’re tasked with understanding and managing the behavior of customers and sales prospects across our digital properties. Really knowing what’s going on can be a challenge. Nowhere is that more true than onsite search. Most companies have…