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#SEMPOChat: Site Search

Onsite search is the most underrated and underfunded part of the sales process. Up to 50 percent of customers use site search--but most companies don’t have resources dedicated to improving their search. A significant part of the problem is that…

Steadily increasing bar graph representing a positive return on investment (ROI).

The Value of Site Search

The ROI of Site Search The calculation of ROI (Return on Investment) is a critical step of the business decision making process. It can also be the most intimidating step. Even those who sat through Finance 101 and understand the…

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B2B buyers rely upon onsite search

B2B Sales is changing According to Forrester, the percentage of B2B buyers who prefer to do research online increased from 53% in 2015 to 68% in 2017. But it’s not just pre-sales research. Accenture’s research indicates that when you look…

User looking at a search bar

Three ways to improve onsite search

As digital professionals, we’re tasked with understanding and managing the behavior of customers and sales prospects across our digital properties. Really knowing what’s going on can be a challenge. Nowhere is that more true than onsite search. Most companies have…

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