skip to Main Content

Marketing Lessons from Folkston, GA

I’m just back from a week in southern Georgia (the state, not the country) fishing with a few buddies. For the past few years, I’ve had a side hustle writing for fly fishing magazines about fly fishing in places where…

Example diagram showing how to a/b test site search

Best Strategies for Testing Onsite Search

Five Effective Strategies for A/B Testing Site Search Recently, SoloSegment CEO Steve Zakur participated in a webinar on Biznology and shared five strategies for how companies can improve onsite search using A/B testing. Using these methods you can test new…

Fear and Loathing in Search IT

Don’t let bad onsite search catch you by surprise - fix it now. The biggest challenge in corporate IT is managing the never-ending list of equally important priorities. This requires what I’ve always referred to as “ruthless prioritization”; yes there…

Search Improvement is helped with A/B Testing

Five Ways to Improve Onsite Search

If you're working to improve your onsite search it's sometimes difficult to know what's working and what's not. You do a bunch of stuff -- modify settings, change the user experience -- and measure the outcome. If search success is…

A bear ready to attack.

Is your onsite search a guess machine?

Old Time Search Just past Fish Creek Campground, a gravel, two-track wanders off into the wilderness of Glacier National Park. At the head of the road there are several warning signs about the perils of backcountry travel. Bears. Mountain Lions.…

Monitor with graphs.

Four Ways to Improve Your Onsite Search

You know your onsite search isn’t good. You’re in good company. A recent survey we did of leading healthcare companies showed that 47% of the industry’s top keywords performed poorly onsite search. That’s consistent across industries, more so in B2B…

Magnifying glass on chart illustrates value of site search as market research.

Onsite Search is Market Research

The age of digital marketing is defined by data. Data has quickly become one of the most valuable assets a business can have, and businesses are willing to invest a ton of resources into market research and collecting data about…

Back To Top