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Clarke had it right, AI is magic

Any sufficiently advanced technology is indistinguishable from magicArthur C Clarke It seems like artificial intelligence (AI) has been on everyone's minds lately. It definitely has been on ours, as Tim Peter and I spoke on AI on our podcast. AI has…

The Secret Value of Site Search

Marketers are always focused on rearranging priorities to yield the greatest return for business. Increasingly, something newer is added to that priority list: site search. Marketers are finding more hidden value in this capability than they'd previously realized. Among the…

Onsite search is your company’s best salesperson

Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their deepest concerns, telling your salesperson everything you’d want to know…

Google: Frenemy?

Can you imagine not caring about how you rank in Google? Maybe someday something will replace Google as what is arguably "the" most important source of top-of-funnel traffic but today much of your marketing activity is rightly focused on SEO…

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